Visual Museum Innsbruck

Optical illusions and seemingly impossible images characterise the Visual Museum in the town centre of Innsbruck

A very special institution is located in the Valiergasse alley near the old town of Innsbruck. It is the B1 Visual Museum, a place to marvel, explore and understand. The focus is on optical illusions: You can present some amazing photos to your friends and family afterwards, when you are twice as tall as your companion in the same room or just seem to float in the air leaning on a stick.

The Visual Museum Innsbruck is part of B1, the event centre in Innsbruck, which also has bowling, a go-kart track, mini-golf and the Laserdom Innsbruck on its programme. Culinary catering is also available on special occasions such as a celebration or a child's birthday party.

The museum stays open all year round, and its location makes it quickly and easily accessible both on foot and by public transport (Etrichgasse station).

Contact info

Opening times

  • Tue 03 Dec 14:00 - 22:00
  • Wed 04 Dec 14:00 - 22:00
  • Thu 05 Dec 14:00 - 22:00
  • Fri 06 Dec 12:00 - 23:00
  • Sat 07 Dec 12:00 - 23:00
  • Sun 08 Dec 12:00 - 21:00
  • Mon 09 Dec closed

Despite careful control we cannot guarantee the correctness of the provided data.

Full timetables
Despite careful control we cannot guarantee the correctness of the provided data.

Autumn 2024 (10/09/2024 - 01/12/2024)

  • Mon closed
  • Tue 14:00 - 22:00
  • Wed 14:00 - 22:00
  • Thu 14:00 - 22:00
  • Fri 12:00 - 23:00
  • Sat 12:00 - 23:00
  • Sun 12:00 - 21:00

Austrian National Day 2024 (26/10/2024) 12:00 - 21:00

All Saints 2024 (01/11/2024) 12:00 - 21:00

Winter 2024/25 (03/12/2024 - 23/03/2025)

  • Mon closed
  • Tue 14:00 - 22:00
  • Wed 14:00 - 22:00
  • Thu 14:00 - 22:00
  • Fri 12:00 - 23:00
  • Sat 12:00 - 23:00
  • Sun 12:00 - 21:00

Immaculate Conception 2024 (08/12/2024) 12:00 - 21:00

Christmas Eve 2024 (24/12/2024) 14:00 - 18:00

Christmas 2024 (25/12/2024) closed

Boxing Day 2024 (26/12/2024) 12:00 - 21:00

New Year's Eve 2024 (31/12/2024) 14:00 - 22:00

New Year 2025 (01/01/2025) closed

Epiphany 2025 (06/01/2025) 12:00 - 21:00

Spring 2025 (25/03/2025 - 30/04/2025)

  • Mon closed
  • Tue 14:00 - 22:00
  • Wed 14:00 - 22:00
  • Thu 14:00 - 22:00
  • Fri 12:00 - 23:00
  • Sat 12:00 - 23:00
  • Sun 12:00 - 21:00

Easter 2025 (20/04/2025) 12:00 - 21:00

Easter Monday 2025 (21/04/2025) 12:00 - 21:00

Admission

€ 12.00 adults
€ 12.00 young people (15-18 years)
€ 8.00 children (5-14 years)

free for children up to 4 years

More information

Packages and dates for celebrations on request. In the building there are also a restaurant with lounge bar, bowling hall, kart track, laser dome, escape rooms and 3D minigolf.

The Visual Museum Innsbruck at the B1 stays open from Tuesday to Sunday all year round, Monday rest day (except on public holidays), closed on December 25 and on the 1st of January.

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