Visual Museum Innsbruck

Optical illusions and seemingly impossible images characterise the Visual Museum in the town centre of Innsbruck

A very special institution is located in the Valiergasse alley near the old town of Innsbruck. It is the B1 Visual Museum, a place to marvel, explore and understand. The focus is on optical illusions: You can present some amazing photos to your friends and family afterwards, when you are twice as tall as your companion in the same room or just seem to float in the air leaning on a stick.

The Visual Museum Innsbruck is part of B1, the event centre in Innsbruck, which also has bowling, a go-kart track, mini-golf and the Laserdom Innsbruck on its programme. Culinary catering is also available on special occasions such as a celebration or a child's birthday party.

The museum stays open all year round, and its location makes it quickly and easily accessible both on foot and by public transport (Etrichgasse station).

Contact info

Opening times

  • Thu 10 Apr 14:00 - 22:00
  • Fri 11 Apr 12:00 - 23:00
  • Sat 12 Apr 12:00 - 23:00
  • Sun 13 Apr 12:00 - 21:00
  • Mon 14 Apr closed
  • Tue 15 Apr 14:00 - 22:00
  • Wed 16 Apr 14:00 - 22:00

Despite careful control we cannot guarantee the correctness of the provided data.

Full timetables
Despite careful control we cannot guarantee the correctness of the provided data.

Spring 2025 (25/03/2025 - 30/04/2025)

  • Mon closed
  • Tue 14:00 - 22:00
  • Wed 14:00 - 22:00
  • Thu 14:00 - 22:00
  • Fri 12:00 - 23:00
  • Sat 12:00 - 23:00
  • Sun 12:00 - 21:00

Easter 2025 (20/04/2025) 12:00 - 21:00

Easter Monday 2025 (21/04/2025) 12:00 - 21:00

Admission

€ 12.00 adults
€ 12.00 young people (15-18 years)
€ 8.00 children (5-14 years)

free for children up to 4 years

More information

Packages and dates for celebrations on request. In the building there are also a restaurant with lounge bar, bowling hall, kart track, laser dome, escape rooms and 3D minigolf.

The Visual Museum Innsbruck at the B1 stays open from Tuesday to Sunday all year round, Monday rest day (except on public holidays), closed on December 25 and on the 1st of January.

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